Advertising Product Marketing Manager (Redmond, Wa)

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Position: Advertising Product Marketing Manager


Company Description:

MAQ Consulting is one of the select staffing firms specializing in contract and full-time positions at software and Internet companies located in the Pacific Northwest. We staff for Technical Writers/Editors, Marketing Professionals, Product and Graphic Designers, Gaming Professionals and Web Producers.

Job Description:

Our advertisement team is looking for an individual to join the team as we work across multiple business teams to drive the functional go-to-market (GTM) planning efforts for a defined set of tools, products, and initiatives released within the advertisement platform. Key skills include the ability to create and drive the strategic GTM vision of each product being released, comfort and skill leading large groups of people efficiently towards a unified goal, being able to dive deep into detail when necessary, and the ability to plan appropriate marketing activity to enable a successful release. This position requires someone who can understand the nuances of a variety of stakeholder business groups and has excellent cross-group collaboration and relationship building skills. Is this you? If so, keep reading!


Responsibilities:

Develop the GTM strategy for a defined set of products and initiatives released for Advertisers and Publishers; these strategies should clearly demonstrate how the product/tool/feature fits into the long term vision of the supply and demand marketplace, how it will be serviced and sold, and how customer interest and concern will be addressed.
Drive and aggregate overall marketing of a GTM plan through projects by coordinating with all business owners to bring a product or feature to market.
Set and track business goals for the Pilot, Beta, or Launch in conjunction with stakeholders.
Drive business owners to clearly articulate the tactics of their individual business unit to achieve the GTM strategy and goals.
Create associated messaging that will be used by business areas to communicate to internal and external customers.
Recommend the appropriate communication channels that should be utilized in order to meet overarching goals.
Responsible for tracking progress, assessing risks, and removing any blocking issues by escalating key issues and risks to the correct business owner or by making decisions as appropriate.
Overall owner of the release timeline for individual projects, whether Pilot, Beta, or a full platform release.
The ability to communicate the status of the product/initiative and any risks that could potentially affect deliverables and timing of the products release.
Aggregation of all Key Performance Indicators (KPIs) from functional groups, as well as monitoring and analyzing these KPIs to determine readiness to move into each phase of the product lifecycle.
Facilitate the collection of feedback (product, customer, and partner) from partner teams for product management and planning use.

Qualifications Attributes and Competencies:

Confidence in situations where there is ambiguity and uncertainty, so that the business working group develops trust in the leadership of the Product Marketing Manager. Strong cross-group collaboration skills are essential in order to develop relationships with business owners, as they reside in different organizational areas. The ability to work collaboratively with each business owner, which includes asking for insight, as well as offering it in a constructive and productive manner when necessary. Understand the importance of impact and influence by consciously developing strategies to influence partners, and the ability to anticipate the reaction of others. Creatively adapt presentations and discussions to be relevant to the audience.



Skills/Abilities:

Ability to understand business direction and goals at a very high and strategic level, paired with the capacity to dive deep into details of any given business area. Understand how to lead large groups of people towards a common goal and keep them focused on the proper level of detail at any given stage of the product lifecycle. Proficiency in course correcting stakeholders when they begin to stray from solving an issue. Strong organizational skills to be able to track a diverse and large volume of workstreams and tasks so that details are not overlooked. Strong negotiation and creative problem solving skills with the ability to understand trade-offs and risks for the business.



Education/Experience:

3-5 years advertising experience, preferably Search advertising experience.
3-5 years project management experience.
3-5 years marketing experience.
Strong written and verbal communication skills; ability to distill product information into concise statements for use in business communications and marketing materials.
Ability to learn quickly within a fast-paced environment.
Proven cross-group collaboration experience.
Ability to manage stakeholders' expectations in a changing and sometimes ambiguous environment.
Data analysis skills a plus.
BA/BS degree required.




Our company offers competitive pay and
benefits including eight paid holidays, 12 paid vacation days, comprehensive medical
and dental insurance premiums in full, training allowance and a retirement plan
with 3% company match.


To Apply:



Please respond to this posting with your resume attached and the subject as "Advertising Product Marketing Manager".



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