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Global Digital Advertising Specialist Job (Detroit, Mi, Us)
Feb. 6, 2012
Detroit, MI
Confidential
Click here to apply for this Global Digital Advertising Specialist Job (Detroit, MI, US)
Detroit, MI, US
Global Digital Advertising Specialist-SAL0002850
The Global Digital Advertising Specialist is responsible for executing GM's global digital advertising initiatives (e.g. performance media advertising such as search and display, including SEO. S/he will execute performance media strategies based on market need to ensure regions and country markets are fully supported and capable of deploying campaigns/tactics that drive growth in key online digital research, shopping, and brand building behaviors. S/he must have a solid understanding of performance media along with a foundation and strong global background in the "art and science" of tactical executions involved in the planning of complex digital business.
Qualifications
- Manage media agency relationships keeping all teams on task according to scopes
- Individual must possess the ability to develop and foster strong trusted relationships with global brand and agency teams in order to support their go to market plans
- Develop, employ and manage yearly global roadmap
- Provide detailed coordination to successfully implement and optimize paid search engine and display marketing campaigns
- Flawlessly implement and execute SEO/SEM strategies across the globe
- Gather intelligence from global search engines and global marketing partners to identify opportunities that can scale globally with the Global Integration team
- Prepare and archive best practice documents gathered from mature markets
- Organize global campaign calendars to support an "always on" digital advertising approach
- Track and report out on global performance media and SEO activity to Global Digital Marketing team members
- Proactively manage and work directly with many internal and external cross-functional teams when executing specific global strategies
- Organize global meetings, forums and "think tanks"
Skills / Knowledge / Experience
- Ability to manage several projects and ensure tactical executions are deployed in a timely manner
- Strong understanding of the ever-changing digital ecosystem
- Ability to effectively communicate with global partners and be sensitive to local cultures / insights
- Ability to quickly identify, analyze and solve complex problems
- High level of organizational and project management skills to lead diverse teams to common goals
- Strong analytic skills
- Capable of multi-tasking in a fast paced environment while remaining graceful under pressure
- Proactive, self-starter who can work well both independently and as part of a team
Preferred Educational Experience:
- Bachelor's degree or equivalent experience
- 3-5 years of effective management in large corporation focusing on digital marketing
Location: 100 Renaissance Center Detroit, MI 48243
Primary Location: US-MI-Detroit
Posting Date: Jan 31, 2012 - Ongoing
Job
: Sales, Service & Marketing