Media Planner / Buyer At Advertising Agency (Washington, Dc)

Nov. 8, 2011

Washington DC, VA

Confidential

Media Planner/Buyer

Company: From interactive websites to print publications, iostudio is a nationally recognized marketing company providing innovative digital, email, print and video solutions for local, regional and national clients. Over the last 13 years, we have grown into an award-winning, multi-million-dollar company built on the passion and ingenuity of a remarkable team of professionals who want more from a job than just a paycheck.

Named one of the 50 fastest-growing, privately owned companies in Nashville three years in a row, iostudio is all about finding the talented, dedicated few who flourish in the collaborative environment we offer. If you prefer to "change the world" instead of simply having a job, if you're committed to doing the best work possible by joining forces with a talented, fast-growing team, if you want to work for a company that offers opportunity, great benefits and a beautiful open office atmosphere, then contact us to learn more about this position.

Job Location: Nashville, TN, or Washington, DC

Job Description:

iostudio is experiencing rapid growth and is seeking a talented and experienced Media Planner/Buyer to develop media buying strategies, predominantly in the digital space, but will include broadcast, print, outdoor and event marketing. The media planner must be meticulous in their research and able to negotiate with media properties for the best cost and the most effective media buys.

Key Responsibilities:

Implement and plan media campaigns including CPM, CPC and CPA media placements, search engine marketing, mobile, display, social and rich media.

Plan interactive media strategy in parallel path with traditional media and be well versed in the rapid change in new media options.

Create client-facing strategic presentations of media plans and present plans to clients.

Develop and maintain key client relationships.

Analyze online media buys to meet our volume, CPA and ROI goals.

Execute, analyze and optimize online acquisition campaigns.

Utilize available interactive media planning tools to develop interactive media plans, and be knowledgeable of programs and software that ensure the latest technology in media planning.

Provide strategic direction as well as identify trends in all new media opportunities for management, media planners and clients.

Negotiate with interactive and offline media vendors.

Define and coordinate the technical, legal, tracking and creative requirements with various departments to bring a campaign to execution.

Develop testing programs to evaluate relative performance of creative, placement, daypart and list variables.cra

Develop POVs (points of view) as needed based on client and planning team requests.

Administer monthly media plan.

Leverage existing network and build client-specific network with media vendors and be knowledgeable of added value opportunities, special media offers and placement opportunities.

Exhibit proven ability to lead and mentor staff, and evaluate the performance of staff members.

Prepare and present results and insights that are tied to objectives at the culmination of projects, programs or campaigns.

Act as a leader within iostudio, working effectively with your team co-leaders to maximize the talents of your staff members.

Participate in new business activities as assigned.

Represent iostudio in a professional manner with all client leadership, vendors and staff.

Travel up to 30 percent.

The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.

Minimum Requirements:

Minimum of four years of professional media planning and buying experience.

Ability to pass a thorough background check as per the iostudio handbook guidelines

Bachelor's degree.

Working knowledge of how to integrate media research into the planning process.

Strength in communicating with multiple departments, vendors and clients; dynamic presentation skills.

Highly skilled in Microsoft Office suite (Excel, Word, PowerPoint, etc.).

Deep working knowledge of third-party ad servers/reporting functions.

Deep working knowledge of third-party ad measurement and traffic tools.

Self-motivation, with a strong sense of urgency.

For consideration, please submit resume and salary requirements to careers@iostudio.com. Only emailed submissions will be considered.

iostudio is an equal opportunity employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.

iostudio does not offer VISA sponsorship for any position.