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Mobile Advertising Specialist (Soma / South Beach)
Dec. 28, 2011
San Francisco, CA
Confidential
Mobile Advertising Specialist
Zaarly is changing how the economy works. That's all... just a little global economic disruption.
Zaarly enables people to ask for anything from people nearby. A simple idea; but when it takes root in a community, the impact is profound. Buyers decide what they want and the price they want to pay and someone from the community makes it happen, creating a job and keeping money local. Zaarly helps anyone invest directly into their local economy.
Sure, we're a tech company, but what we're building helps people change their community. These are big ideas requiring enormous talent, borderline fanaticism and maybe a small dose of insanity. We've got an amazing team with the right mix. Let's do this.
Description
The primary responsibility for the mobile advertising specialist will be to identify, segment and target qualified customers through mobile advertising strategies. In this position, you will be responsible for managing advertising campaigns, researching new advertising opportunities, and contributing to the overall growth of Zaarly's mobile efforts. You will also have the opportunity to work with leading companies and partners to develop unique programs to maximize mobile strategies.
Responsibilities
Create and manage the day-to-day execution of mobile marketing campaigns
Work with design team to develop mobile assets (videos, ads, etc)
Work with mobile development to integrate analytics and campaign tools to test campaign strategies and assist with targeting optimization
Integrate mobile campaigns with a variety of media vehicles including ad networks
Track, manage and analyze effectiveness of advertising campaigns in order to produce performance reports
Stay current with online and mobile marketing trends and develop innovative ways to acquire customers through these channels
Requirements:
Bachelors degree in marketing or related field
1-2 years experience in advertising and online space
Ability to work in a start-up environment
Strong work ethic, knowledgeable in mobile devices and applications
Strong communication skills both oral and written
Ability to convey important messages to decision makers and develop rapport over the phone
Excellent time management/organization skills
Ability to multi-task and meet deadlines