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Spring 2012 Advertising Account Management Internship (Boston)
Feb. 21, 2012
Boston, MA
Confidential
Spring 2012 Advertising Account Management Internship at Overdrive Interactive
Why intern at Overdrive Interactive?
An internship at Overdrive Interactive is a foot in the door. We train our interns to become expert interactive marketers so they can work for our company. In fact, Overdrive Interactive has hired 70% of its interns. So, while getting in the door might be a little harder, once you're in, you are viewed as a critical team member and an integral part of the agency's future.
About Overdrive Interactive
Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable social media marketing and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive Interactive serves organizations that are seeking a high level of accountability from their agencies with proprietary social media tracking and dashboard technologies that allow companies to track actual leads, revenue and ROI from their social programs. For more information, please visit www.OverdriveInteractive.com.
Advertising Account Management Internship
Internship Description:
As an Overdrive Account intern you will assist the Account management team with client projects and activities. You will have the opportunity to learn and support agency processes and track the status of deliverables for various types of online marketing campaigns.
The goal of the internship program is for you to learn as much as possible about the online marketing world and participate in various online marketing activities and jobs for many different clients. Specific objectives are outlined below, and we will also have projects that need attention on a daily basis. We look highly upon interns who are proactive in their approach to help all members of the agency and learn new skills.
Specific Objectives
Work closely with account management team on client deliverables and campaigns
Monitor clients' sites and escalate any issues to the Account Executive/Supervisor
Develop new content and copy for various online campaigns
Assist with development of optimization tactics for various online campaigns
Work closely with Account Executive/Supervisor in the preparation of meeting summaries and other correspondence
Manage and update budget trending sheets on a daily basis for paid search campaigns using Google AdWords
Conduct market or competitive research as needed for clients
Requirements
Senior undergraduate, recent graduate, or graduate students with a minimum GPA of 3.0
Can demonstrate a defined interest in the online marketing space (read related websites, blogs, knowledge of trends/statistics)
Strong marketing communication and writing skills, particularly in online environments
Preferred agency and/or online marketing experience
Available for a minimum of 15 hours per week
Computer skills: Excel and PowerPoint are a must, basic knowledge of HTML, Photoshop and Google AdWords are a plusHours can be flexible to work around a school schedule for the ideal individual. This is an unpaid internship for college credit and experience to transition onboard full-time.
Please send resume, cover letter, and availability to careers@ovrdrv.com. Please put "Account Management Intern" in the subject line.