Field Marketing Executive (Cambridge, Ma)

Jan. 13, 2012

Boston, MA

Confidential

Role Objective:

To plan, organize and execute local marketing and sales programs that generate new prospects and repeat purchases for the Sales team.

To develop and manage specific tactical marketing and lead generation programs, campaigns and initiatives aimed at QSR's key focus sectors: Academia, Government and Health.

To gather, analyze and report customer/market intelligence to sales and marketing teams, and use market analysis to tailor future activities.

Key Accountabilities:

Field marketing activity planning and development:

Work collaboratively to establish and maintain performance tracking across the sales campaign cycle to measure effectiveness and bench mark success.

Work consultatively with the Head Office Marketing team to ensure plan alignment with the global marketing strategy, including resourcing and scheduling.

Conduct regular activity program performance reviews and engage stakeholders in updates, changes, and refinements.

Local marketing campaigns

Research, analyze, and recommend local marketing campaigns -- both programmatic and ad hoc.

Collaborate on global marketing initiatives and advise on regional opportunities/requirements, executing locally and reporting back on results.

Localize communications as agreed and engage in the development of local market-led value propositions and messaging with the Americas GM and the regionally aligned marketing representative.

Organize, coordinate and execute marketing campaigns, brief Sales teams and relevant internal stakeholders on scheduled activity, and carry out closed lead loop management.

Track performance and report on results as required.

Lead generation and customer data management

Facilitate the sourcing of sales leads. This includes developing the criteria for lead identification, assessing lead quality, and ensuring adequate volumes are being sourced to meet the throughput levels required to meet sales targets. Where directed, supporting lead generation for partners.

Local marketing activities

Identify local industry associations, conferences, websites, user groups, bloggers, and key target market influencers with the view to building and nurturing relationships that offer mutual benefit.

Local event management: design event participation/program, secure venues, develop run sheets, prepare all inputs against the run sheet, (collate and prepare material/content, coordinate staff and logistics, manage event-related communication campaigns (pre/post event), review and analyze success and share this with stakeholders.

Support the maintenance of QSR's brand identity and ensure all company materials adhere to brand guidelines.

Localizing marketing and sales resources: repurpose/refine resources as appropriate, including market specific content. Resources include: presentation packs, demonstration material, communications and sales resources for channel partners.

Cross functional marketing collaboration: work with the Head Office Marketing team to contribute to: sourcing of case studies, identifying local PR contributors, event presenters, testimonials and customer research initiatives. Social media monitoring and participation is also required under the guidance on the PR/Social Media Marketing Executive.

Marketing 'call to action' content facilitation

Working with the Americas GM and Head Office Marketing to develop a scalable program and value proposition to target, identify and recruit recognized content experts (researchers, partners, industry leaders, influencers) to collaborate on initiatives the create value (like eDemos, online webinars, papers, and sample projects). Work with appropriate stakeholders to fully leverage this as 'call to action' content to help generate leads and build value with our customer base.

Work in conjunction with global marketing to ensure that 'call to action' content is incorporated into the marketing campaign environment and where relevant supported through a multifaceted marketing approach (social media, PR, online/web, etc).

Key Competencies:

The role requires a highly motivated and professional person who:

Has more than five year's plus experience in a busy, varied field marketing role with a specific focus on lead generation, campaign management and closed loop lead management.

Is highly proficient in Microsoft packages including Word, Excel, PowerPoint and Outlook. Proficiency in database management and design packages will also be looked upon favorably, but is not essential.

Is an excellent communicator -- with strong written and verbal communication skills.

Has a proven track record of successfully initiating, delivering and analyzing field marketing campaigns. Marketing experience in the IT or software industries is an advantage.

Be able to think strategically and also get 'hands-on' at a tactical level as well.

Is results orientated, highly organized, able to manage multiple projects and have strong attention to detail.

Have good decision making ability and a proven ability to work autonomously.

Have the ability to liaise with people at all levels and be a strong team player

Internal Contacts:

Works closely with the global marketing team.

Works closely members of the Sales team including staff based in Australia, and the UK, and with Customer Services staff.

Works with the Training and Research Consultancy team.

Works with the Finance Manager and sales administration team.

Where relevant, works with QSR's software development team including Business Analysts, Technical Writers and developers.

QSR International develops, markets and distributes world leading qualitative research software and services. A privately owned company with offices in the US, the UK and Australia, we are the market leaders with over 400,000 users spanning more than 150 countries. Target sectors for QSR software include academia, government and health sectors.

www.qsrinternational.com