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Marketing Manager (Irvine)
Feb. 22, 2012
Orange County, CA
Confidential
About Intellian Technologies, Inc:
Intellian is the global leader in maritime satellite communication antenna systems. Founded in 2004, the fastest growing company in the industry, Intellian has delivered over 17,000 antennas in just five years. Intellian offers a full line of VSAT communications and satellite TVRO antennas for recreational boats and ocean vessels in the commercial, oil & gas markets, and the military. Intellian exports its product to 6 continents and over 40 countries and has established 300 contracted dealers and a support network worldwide. Intellian is headquartered in Seoul, South Korea and has a U.S. operation in Irvine, California
Responsibilities
Manage annual marketing and advertising budget and track monthly Marketing expenditures.
Research new media and innovative marketing opportunities
Manage event planning (industry/customer conferences, dealer training program, press tour, press event, workshops) planning and execution.
Market analysis and strategy, coordination of strategy implementation and performance monitoring
Manage exhibits for event shows, including all of the pre and post-event logistics
Organize marketing materials (i.e., product brochures, technical fact sheets, demonstrations, website content, technical presentations, etc.) to articulate value to prospective customers.
Generate list, email/direct mail campaign execution and measurement
Manage and execute product-specific promotional campaigns.
QUALIFICATIONS/REQUIREMENTS
5-7+ years experience in marketing and in consumer electronics industry
BA/ BS in marketing, or communications preferred
Outstanding writing skills and content creation experience
Experience managing and executing marketing programs for an electronics or marine based company
Understanding of marketing and sales processes
Good communication/negotiation skills
Extensive experience managing tradeshows and events on time and within budget for company
Strong proficiency in Microsoft Word, Excel, PowerPoint, and SharePoint.
Willing and able to travel up to 30%