Social Media Coordinator | Fashion (Los Angeles, Ca)

Jan. 16, 2012

Los Angeles, CA

Confidential

Color Image Apparel represents several successful high quality wholesale and retail apparel brand concepts including Bella, Bella Luxx, Alo and Canvas. This is a fun, young and energetic company that is looking for someone to add value to an already thriving team. We are looking for a creative individual with a savvy mind and go-getter attitude who can bring a lot to the table and enhance the marketing department with their own signature style. Are you a social media maven? Do you love learning about new technology and diving into your favorite style and lifestyle blogs? If this sounds like you, read on. This is an extremely exciting opportunity to work closely in the development and branding of three unique apparel lines on both a wholesale and retail level and to be a part of a team oriented company who believes that surrounding yourself with good people is the key to being successful.

We invite you to take a look at our websites and youtube videos to get a better feel for who we are as a company.

www.bellaluxx.com

www.bella.com

www.alosport.com

We're looking for a full time, in house Social Media Coordinator to join our marketing team. Our ideal candidate is fun, super smart and web savvy:

The Social Media Coordinator position assists with the coordination and management of all aspects of marketing planning, promotion and branding through the use of online social programming (Facebook, Twitter, Youtube, Blogs, etc.) The Social Media Coordinator position will be expected to assist in the managing and enhancement of the online presence of all our brands and will be in charge of cultivating active online communities across all relevant genres (wholesale, retail fashion, green lifestyle, yoga, pilates, active lifestyles etc.) As a key part of the marketing team, you will also be an integral part of product development, branding and marketing research in support of the sales & marketing staff and the goals of the company.

Essential Duties & Responsibilities Include:

1. Work closely with the Marketing Director and Social Media Strategist to launch cohesive initiatives for each brand's unique target market

2. Assist in creating promotional and marketing online campaigns for all brands

3. Assist in the development and management of all brand social media outlets (Twitter, Facebook, Youtube, Blogs etc.)

4. Connect with influential bloggers, develop social media campaigns and create viral buzz.

5. Manage a network of outside blog contributors

6. Create successful ad campaigns to gain exposure, fans/followers, etc.

7. Create clever out-of-the box promotions and events to highlight the brands through social media.

8. Work with graphic designers as needed to ensure quality work and timely execution of projects

9. Assist with implementation of any special events or public relations initiatives

10. Assist other departments with marketing needs on a project-by-project basis

The ideal candidate for this position will be someone with the following qualifications:

1. Has a love for fashion and design

2. Extremely proficient with computers, new technology and internet research, an "early adopter" of all things new and exciting on the web.

3. An expert user of Facebook, Twitter, Foursquare, blogs, etc.

4. Possess excellent communication skills, including writing, editing and proofreading

5. Proactively looks for and generates new approaches and ideas

6. Be able to analyze what works and what doesn't and then act upon it

7. Out of the box creative thinker

8. Is up to date with current retail trends

9. Has an eye for aesthetics and composition, initiative and creative thinking, common sense and good judgment

10. Strong organizational skills and the ability to be highly resourceful

11. Able to multi-task in a fast paced environment

12. Is self-motivated and very detail oriented

13. Is likeable, reliable, adaptable and trustworthy

14. Is a team player with an optimistic outlook

15. Is looking to grow within a company

16. Proficient in Microsoft Office suite (Word, Excel, PowerPoint and Outlook)

17. Web Design and Photoshop knowledge is preferred but not required.

18. 1-2 years Social Media Marketing Experience

19. Bachelors Degree required

If this sounds like you, please send a detailed cover letter and resume of why you think you are the best candidate. More importantly though, you MUST include links to your social profiles (Facebook, Twitter, blog, Tumblr, Foursquare, etc, etc). Please don't apply without being able to SHOW us how web/internet savvy you are!

Freelancers and recruiters need not apply. Absolutely no phone calls about this position.