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Website/E-Commerce Manager/Graphic Designer
Dec. 7, 2011
California, CA
Michael Antonio Footwear Group
JOB DESCRIPTION:
This position is part of the Brand Management (BM) Department. Core responsibility are to take the lead on managing all e-commerce logistics, daily website maintenance and all graphic design projects, for Michael Antonio Footwear Group.
Responsibilities include but are not limited to the following:
Manage all Ecommerce logistics including order processing, fulfillment, and shipment of MAFG products
Design, create and execute graphic design for all necessary marketing and sales materials for MAFG trade shows, events, look books, line sheets, etc.
Work closely with marketing, public relations & sales teams to optimize offline initiatives and partner relationships to drive on-line awareness and increase revenue
Maintain existing MAFG website daily with all new materials including, but not limited to photography, product descriptions, videos, etc.
Develop, implement and maintain key digital marketing activities to drive lead generation, direct response and sales impact (SEO/SEM, on-line media, email marketing, mobile, affiliate & sponsorship programs)
Provide strategic support for, and partner with in-house social media team
Take responsibility for alignment of social media, digital marketing and e-commerce activities
Preparation and execution of required weekly/monthly/quarterly sales analysis and reports
Demonstrate behaviors consistent with MAFGs values (An Open Mind, A Teamwork Mentality, Professionalism, Integrity, and A Sense of Humor)
Travel as required (including weekends) to work retail, trade, and marketing events such as fashion shows, charity events, pop-up/sample sales, and retail sales
Work directly with MAFGs Senior Management team (CAO, CEO, EVP, VP) on special projects
