Email Marketing Specialist (Emeryville)

Feb. 21, 2012

San Francisco, CA

Confidential

Join the Monsoon Commerce Team!

About Monsoon Commerce

Monsoon Commerce powers merchant success online. More than 20,000 online merchants use Monsoon Commerce--and more than 90% of them have grown sales as a result. We're rapidly growing, privately held and looking for people with a desire to learn, contribute and help our customers thrive.

For more than a decade, our e-commerce solutions and experts have helped businesses grow profitably. Our business model is built on your ongoing success of our customers, helping them:

Sell more products in more places online through leading marketplaces like Amazon, Buy.com and eBay and by integrating with leading ecommerce platforms like Magento, Yahoo! Stores, Miva, Volusion and more.

Control and price inventory more profitably through our patented pricing engine solutions.

Improve the efficiency of their business operations through software automation and expert advice.

Extend product selection by providing access to our network of merchants, powering marketplaces and supply chain solutions for partners like Barnes & Noble, Chapters/Indigo (Canada), Half Price Books, Waterstone's (UK) and a dozen other leading retailers.

Monsoon Commerce also owns and operates Alibris, the premier online marketplace for independent sellers of books, music and movies. Alibris offers more than 150 million new and used books, movie and music items from thousands of independent sellers in over 50 countries to consumers through our consumer web sites (www.alibris.com, www.alibris.co.uk) and Library Services group.

Learn more about us at monsooncommerce.com

Join a great place to work and grow! If you're passionate about e-commerce, and want to work with a team of people dedicated to helping online merchants succeed, consider a career with us. We are privately held and focused on results. We have a positive, open, honest, and supportive company culture. Located in [Emeryville, California, we are easily accessible by BART, Amtrak, bus, car, or bike]. Monsoon Commerce offers competitive benefits and compensation, including stock options. If you would like to come work as a team member whose creativity and insights will make a difference; we'd love to hear from you.

Overview

The Email Marketing Specialist works across all areas of Marketing with a heavy emphasis on end-to-end email campaign management (including conception, creative, production, deployment and tracking). Working within a four-person Marketing Services Team, the Email Marketing Specialist ensures that all email and onsite marketing initiatives are executed on time, within budget, and in accordance with business goals and established metrics.

The Email Marketing Specialist also works within the broader Marketing team to positively affect customer conversion, satisfaction and retention. The ultimate goal is to create a compelling, relevant, and consistent customer experience that carries through the customer lifecycle.

Strategic Responsibilities

This position's duties and responsibilities include the following. Other duties may be assigned as needed.

Email Production and Campaign Management

Creative & Design

Produce email content using Dreamweaver, HTML and CSS using industry best practices

Develop messaging and create and modify content based on business owner guidelines

Design graphic images using Adobe Creative Suite (CS5) applications

Assign and manage projects using outside design and editorial contractors

Implement and QA final coded HTML files and designs from outside contractors

Campaign Management

Upload, integrate and troubleshoot content issues within our Email Service Provider's Platform (Acxiom Digital)

QA content implementation, display and link function across multiple email clients and browsers

Manage data provisioning, extended data partners and creation of targetable segments

Write effective email subject lines

Metrics and Analysis

Query prior campaign results, such as open rates, click through rates, revenue and conversion.

Partner with the Marketing Analyst to interpret performance results with the goal of improving future campaign performance

Web Propagation and Sprint Production

Produce and modify marketing content and onsite ads for multiple Web sites using Web-content management system and other Web applications

Coordinate propagations and builds with QA department and content syncs with Engineering

Manage quality assurance (QA) of content updates

Ensure that Web production deliverables are completed according to scheduled content propagations and Web site build dates.

Generate and report on performance metrics of ads and pages as needed

Project Management:

Work with Business Owners to identify business needs and support them via targeted email and onsite marketing efforts

Initiate project brainstorming & planning sessions. Manage stakeholder expectations and buy-in.

Track program interdependencies, milestones and deliverables to ensure successful project implementation/deployment

Work with Content Manager to coordinate email launch dates which support the overall Marketing Calendar and business objectives.

EDUCATION and/or EXPERIENCE

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Required

3+ years as an email and/or web content producer, preferably in an e-commerce environment

Understanding of email usability, effective design and best practices

Experience working with a major ESP's toolset, such as Acxiom Digital or Exact Target

Proven ability to design and produce effective email marketing messages using HTML, CSS, Dreamweaver, etc.

Ability to embrace and learn new technologies and systems

Strong interpersonal, multi-tasking and problem-solving skills

Preferred

Experience using an enterprise-level content management system

Strength in marketing analytics and metrics

Ability to manage and manipulate data using Microsoft Access, Excel and SQL

Experience with customer segmentation, A/B testing and lifecycle marketing

Solid writing, editing and proofreading skills

WORK ENVIRONMENT/PHYSICAL DEMANDS. Stuff our lawyers say you need to know. The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

General office environment. Some stress may occur.

Occasional travel.

Dog, plant and fish friendly environment