Jr. Digital Media Buyer (Midtown)

Jan. 24, 2012

New York, NY

Confidential

What is the role?

Jr. Digital Media Buyer

What are the main responsibilities & tasks?

The Jr. Digital Media Buyer will report into the Digital Marketing Manager and will be responsible for the development and execution of Buongiorno advertising campaigns in the North American market.

Execute web and mobile CPM, CPC and CPA programs and key initiatives to drive improved online traffic and conversions.

Analyze campaign performance data and provide synthesis, interpretation and appropriate action plans based on conclusions.

Report on campaign ad spend and conversions.

Assist Digital Marketing Manager in liaising with ad networks, affiliate networks, affiliates and publishers to provide guidelines and support during the execution of campaigns.

Research and select keywords, placements and ad copy for online and mobile campaigns.

Write briefs for the graphic design team.

Manage partners, collect feedback and deliver new creative appropriately.

What kind of profile do we need?

Bachelor's degree required.

2-3 years experience in internet marketing.

Experience with bid monitoring and adjustment of PPC media campaigns across multiple sites, defining terms and writing effective copy, highly relevant and targeted to products/services.

Ability to learn fast and thrive in a fast paced environment that requires constant prioritization.

Proficient in Microsoft Excel.

Solid quantitative and analytical skills and strong attention to detail

Excellent written and verbal communication skills.

Interest in online direct response marketing.

Must be fluent in the digital advertising landscape, including a strong understanding of SEM and related PPC marketing activities.

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What can you expect?

We offer you a responsible position in a young and globally successful company with an interesting and diversified scope of work. In an exciting industry you will work with highly professional colleagues and an international company culture that is also a lot of fun!

Buongiorno (FTSE Italy STAR: BNG) is a leading global enabler of the mobile connected life. With direct connections to more than 130 telecom operators in 57 countries, 10 years experience in the mobile ecosystem and a team of 1000 professionals, Buongiorno makes the mobile internet experience happen. Buongiorno is the preferred partner for telecoms, enterprises, handset and connected device manufacturers, supporting them in delivering customized mobile data experiences. Buongiorno has a potential reach of over 2 billion mobile consumers and an array of services and content spacing from mobile content based value added services (VAS), innovative solutions to deliver personalized mobile experience which are marketed or reside on many of the most popular OEM handsets and digital stores; to mobile loyalty programs and mobile advertising and marketing campaigns.

The Company is headquartered and listed in Milan (Italy)