Nd Manufacturer Seeks Marketing Manager (Jamestown, Nd)

Feb. 20, 2012

Minneapolis, MN

Confidential

About Agri-Cover, Inc.

Agri-Cover, Inc. was established in 1981 as a grain truck cover manufacturer. Over the next 10 years, we introduced the SRT-2 Spool Roll Tarp and the EZ-LOC{R} Roll-Up Tarp. Since then we've expanded our Agri-Cover{R} Roll Tarp line to include the all new AutoLock Electric Tarp.In 1991, we added to our product line with the introduction of the revolutionary Access{R} Roll-Up Cover. The first of its kind, this product is the #1 selling roll-up tonneau in North America.

Job Description

Summary

Plans and directs marketing of organization's products and services in partnership with the Sales managment team, with input of and assistance from other management teams, through performing the following duties personally or through subordinates.

Essential Duties and Responsibilities

Lead day-to-day tactical excecution of graphic design, ad construction, application guides, web sites, mobile and social media marketing and communication plans.

Establishes strategic marketing plans to achieve corporate objectives for products and services.

Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.

Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.

Develops and manages marketing operating budget.

Works closely with the COO and owners of the company.

Possess attention to detail and execute in all marketing materials.

Responsible for trafficking and monitoring of advertising campaigns and tradeshows using various programs and systems.

Determines agencies and suppliers of record, and negotiates contract terms and conditions for major services with the help of the Purchasing Department.

Possess excellent writing skills.

Responsible for overseeing all in-house printing on a large format digital printer.

Serves as liaison with outside agencies on ongoing promotional campaigns.

Support and build client relationships, interfacing directly with clients - facilitate client planning, update and discovery calls.

Oversee development and production of promotional and collateral materials.

Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.

Contiually evaluate the ever-changing marketing and social media landscape. Bring new platforms and innovative ideas to the internal team - must be passionate, enjoy learning about social media and sharing new ideas that are relevant to clients.

Oversee development and maintenance of dealer referral and customer database.

Resolves conflicts and facilitates changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities.

Provide project guidance and leadership support for team members - provide associates and support personnel with detailed assignments and follow-up to ensure quality work is being delivered.

Ensure deadlines are met in a fast-paced, tight-deadline environment.

Analyze and execute campaign and creative performance reports.

Guides preparation of marketing activity reports and presents to executive management.

Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

Negotiates and documents cost and contracts with suppliers with the help of the Purchasing Department.

Implements improvements.

Provide regular updates on assigned tasks.

Other duties may be assigned.

Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Qualifications also include: Thorough knowledge and familiarity of leading social media marketing platforms such as Facebook, Twitter, and Foursquare.

Hands-on experience supporting campaigns across multiple platforms. Strong verbal and written communication skills and attention to detail.

Strong analytical skills.

Please visit our website at http://www.agricover.com.