Online Marketing Analyst (Highland Park, Il)

ONLINE MARKETING ANALYST at Cappex.com We Make College Search Simple Great company. Important work. Great benefits. Over 3 million students. Used by 1,600 colleges. What We Do: At Cappex, we help students find the right college -- much simpler and easier than anywhere else. Our revolutionary approach allows students to be sought by colleges across the country, and our comprehensive college profile data, unique admission chances tool and student reviews help students find their perfect college fit. More than 3.2 million students are connecting with 1,600+ colleges every day on Cappex, with thousands more signing up every day. The Role: Consistently and creatively find new and innovative ways to improve the user experience on Cappex.com - from a both a user and revenue standpoint. This role will be utilizing top-notch A/B and MVT software, website analytics (and plenty of other tools) to create tests, monitor, and implement best results. This role also serves as providing data analysis, reports, and other business intelligence data used by employees at Cappex. The Ideal Candidate: You are a curious self-starter who always brings tons of fresh ideas to the table. You should have some basic business experience, but more importantly understand how a website's conversion goals and users work together to make a viable and successful business. You should be creative in coming up with new ideas to test, and possibly have experience to back it up. You should be able to make actionable reports, and use software to its max to achieve successful results. Required Skills: - Experience working with various A/B testing software, web analytics packages (Google Analytics/Omniture) and other online tools -- and then implementing the results. - Knowledge of Excel -- the ability to utilize various functions/pivoting to make useful reports out of complex data. - Be creative and comfortable creating mockups, designs, and able to oversee the designs are put into the website. - Ability to translate data-driven insights & results into business and marketing implications for both technical and non-technical audiences. - Bachelor's degree, preferably in business, statistics, graphic design, or user interface design. Other Beneficial Skills: - Basic understanding/knowledgeof HTML, Javascript, MySQL, Google Analytics, Omniture Site Catalyst,Optimizely (or another MVT platform), Photoshop. - Experience with basic SEO principles, PPC/SEM advertising, and other online marketing strategies. - Experience in defining/creating KPI's and monitoring results on a continual basis. - Excellent written communication skills. - Experience working in an AGILE software development company. More about Cappex:We got our start in 2006 and we're off to a raging success. We have a great office location in downtown Highland Park, just one block from the Metra stop (Union Pacific North Line). Cappex has a fantastic benefits program, including: medical, dental, vision, three weeks paid time off, 401K, and commuter (Metra or parking) reimbursement. Cappex is a great place to build a career -- full of bright, energetic people who are genuinely friendly and fun to work with.Please see our full list of available jobs at: http://cappexcollegesearchmadesimple.jobscore.comto refer your friends. To Apply: Please submit a resume and also include a cover letter that tells us how you stack-up to the position we've described and shows us a bit of your personality. A cover letter is very important to us. All applications will be kept confidential. We appreciate all interest, but will only contact those applicants with whom we wish to proceed further. Note: Cappex is not currently working with any placement firms for this position. Please apply directly even if the firm tells you, "they know someone at Cappex" (or something similar). Click Here to Apply