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Account Executive Ad Sales (Union Square)
Jan. 9, 2012
New York, NY
Confidential
COMPANY OVERVIEW
Disney Interactive Media Group (DIMG) is a segment of The Walt Disney Company (NYSE: DIS) responsible for the creation and delivery of Disney branded interactive entertainment and informational content across multiple platforms including online, mobile and video game consoles around the globe. DIMG core businesses include Disney Interactive Studios, which self publishes and distributes a broad portfolio of multi-platform video games, mobile games and interactive entertainment worldwide; and Disney Online, which produces the No. 1 Community-Family & Parenting Web site and an industry-leading suite of online virtual worlds for kids and families.
JOB DESCRIPTION
Disney Online is looking for a savvy Account Executive in the New York office, who will report to the Director, Ad Sales/Eastern Region. Will be responsible for sales prospecting, presenting, negotiating, closing and managing of online advertising and revenue for Disney.com and Disney's Mom and Family Portfolio of Sites, which includes DisneyFamily.com, DisneyFamilyFun.com, Kaboose, Babyzone and others. The Account Executive is expected to translate approved ad sales strategies and goals into sales programs for assigned accounts and be aware of competitive ad sales practices. Adjust presentations and selling approaches based on client or agency interests and needs. Sets objectives related to developing and maintaining solid client base. Participate in developing the sales strategies and sales plans for assigned accounts. Leads or participates in sales presentations to clients and prospective clients. Cultivate and maintain successful long-term relationships with decision-makers at agency and/or client level. Actively participates in industry and professional organizations. Communicate with Director on a regular basis in regard to established quarterly revenue goals and the efforts to increase client base.
REQUIREMENTS
4 -- 6 years media sales and/or marketing experience - must have online experience with a tier one or tier two brand
Additional ad sales experience or agency experience in offline media (print, radio, TV, cable, other) is a strong plus
Online video and branded entertainment sales experience recommended
Comprehensive knowledge of online advertising, creative units/executions and current competitive landscape
Possess a working knowledge of all online metrics, technologies and research tools used in the marketplace, such as comScore, Media Metrix, @Plan, and AdRelevance
Established online media contacts (at agency and client level) in New York marketplace (relationships with top brands, such as SC Johnson, Dow, 3M, General Mills, Kohl's, Quaker, Ford, Allstate, State Farm, Target, etc.)
Has proven track record of successfully closing and implementing effective online marketing programs
SPECIFIC SKILLS
Demonstrated presentation skills to large and small groups
Strong negotiation, time management and organizational skills
Effective sales, business development/hunting and marketing skills
Proficient working knowledge of Microsoft Word, Excel, PowerPoint and Outlook
Excellent verbal, written and interpersonal communication skills are critical for this position
Req ID 257706
To expedite consideration, we highly recommend that you BOTH upload your resume AND copy and paste the text when creating your candidate profile.
View all Disney Interactive Media Group jobs at www.dimgcareers.com
BUSINESS UNIT OVERVIEW
Disney Online (DOL) produces the No. 1 Community-Family & Parenting destination on the Web, Disney.com as well as the Disney Family network of sites, Disney mobile web and an industry leading suite of online virtual worlds for kids and families. The site provides comprehensive access to, and information about Disney movies, travel, television, games, mobile, music, shopping and live events. In addition, Disney Online develops and publishes a range of online products and services including Club Penguin, Pirates of the Caribbean Online, Disney's Toontown Online, Disney Fairies Pixie Hollow, the upcoming World of Cars Online and the new DisneyXD.com entertainment destination.
