College & Lifestyle Marketing Representative (Raleigh-Durham)

Feb. 17, 2012

Raleigh, NC

Confidential

Overview:

Universal Music Group is a global recorded music company with the majority of the best-selling and developing artists in the world that include Black Eyed Peas, Kanye West, Florence & The Machine, Neon Trees, Rihanna, Drake, Kid Cudi, Anberlin, Nicki Minaj, Far East Movement, Lil Wayne, Lady Gaga, Jack Johnson and thousands of others.

Duties and responsibilities:

The College Marketing Reps play an extremely important role in the development of Universal Music's newly signed artists as well as some of the most well-known artists in the music industry today. The College Reps are often the "it person" or "key tastemaker" on campus and are heavily involved in many campus and community activities. The College Rep position is an incredible way to learn all of the ins and outs of the music business, gain marketing and advertising experience and most importantly, take that first step in establishing themselves in the music and entertainment business.

Create marketing planners for various promotions on campus and at local lifestyle and music retail accounts

Educate students on new and upcoming releases while gaining immediate feedback over a short period of time

Establish relationships with activity committees, on-campus clubs, influential leaders, trendsetters and tastemakers in order to secure outlets for artist marketing ideas, events and programs

Maintain a database of lifestyle accounts for promotional opportunities

Work closely with Local Marketing Reps and Account Managers to tie-in retail, mobile and online opportunities

Assist Local Reps with in-store signings, merchandising venues, and store promotions

Work within the guidelines provided by the Head of the College & Lifestyle Marketing Department with the implementation of promotions, listening parties, and other related events

Skills and competencies:

Excellent written and communication skills

Outgoing creative thinker

Online social networking skills preferred

Ties with school organizations and activities preferred

Knowledge and passion of all musical genres a plus

Strong work ethic and marketing skills

College Enrollment (2 course/6 credit minimum per semester, or participation in a degree-seeking program)

Must have access to a car, computer and camera

Please apply: http://www.careers-umusic.com/umusic/jobboard/NewCandidateExt.aspx?__JobID=3615